The (sub)genre of the executive summary. [Version 2.0]

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[updated from the original post on March 16, 2016] When a business professional needs to influence other people to do something not obviously beneficial to them, the individual often writes a persuasive document. That’s why we have proposals, business plans, recommendation reports, white papers, etc. Because such documents present complex information, they are usually lengthy. But readers are busy! So…