"The customer service mistake that nearly every business makes, over and over again, is to treat every customer the same. It's understandable that they would fall into this way of doing business, because the alternative-treating every customer as an individual-is more complicated and challenging than pretending that one size fits all."
"Here are just a few of the ways customers are different, and that require you to treat them differently: . . ."
Read the full article by Michah Solomon (photo, left) . . .
A man recently contacted me about wanting to be successful in his new job. He realized his writing was not what it needed to be. If you have a new job, congratulations! Being successful in a new position requires learning…
Finally. Your document is just about complete. It’s been written, reviewed, compiled and re-reviewed. With the final edits in place, it’s now ready to be proofread.
Proofreading can seem like a simple task in business communication. However, the attention to detail and intense focus it requires means that proofreading is as challenging as it is important.
According to Oliver Staley (photo, left), "Resumes are a poor proxy for a human being."
"Whether on paper or LinkedIn, they may tell an employer about a job seeker’s experience and credentials, but they’re frustratingly silent about almost everything else. They have virtually nothing to say about a candidate’s personality, or their character, or their ability to persuade and communicate—all soft skills that employers consider essential ingredients for success."
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In my survey on business writing and relationships of 686 adults, 81 percent of respondents said that a thank-you note they received had a definite positive influence on their decision to do business with a company or an individual again….
"Skilled business writing rejects jargon. Yet, industry-specific phrases and buzzwords are very commonly used. Even the best writers can fall into the jargon trap if they’re not careful."
"Fortunately, by using the right perspective, you can be revise jargon out of your text or avoid it in the first place. "
Read the full article by Mary Cullen (photo, left) . . .
Writing a story? View the entire press kit here.
Instructional Solutions, a business writing instruction leader, has launched the Jargon Grader to eliminate one of business writing’s biggest problems: jargon.
The free, web-based tool allows business writers to paste in their own text for assessment. The Jargon Grader highlights how many times jargon appears in that text and identifies the words needing clarification.
It’s the season of graduations and weddings, wonderful opportunities to celebrate graduates’ accomplishments and individuals’ commitments to one another. If you are a recent or soon-to-be bride, groom, or graduate, congratulations! Life is just beginning for you in many ways….
"Though business communication may not always be perfectly executed, the "What happened?" method from psychologist Murry Nossel's "Powered By Storytelling" ensures clear and effective business communication."
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