I got an email yesterday from the organizers of a literary festival I’m going to attend. It shared reminders about parking and registration. I knew where to park, but I needed to know where registration was. So I went directly…
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I got an email yesterday from the organizers of a literary festival I’m going to attend. It shared reminders about parking and registration. I knew where to park, but I needed to know where registration was. So I went directly…
Our six-year-old neighbor brought his Pokémon card game over for a playdate the other night. As our daughter read aloud the instructions on a card, the grammar caught my attention. Do you notice it too? “Your opponent puts a card…
I traveled (travelled?) around the Big Island of Hawaii the last two weeks and found that–even at Volcanoes National Park–I could not escape thinking about writing. This text grabbed my attention on the Sulphur Banks trail: It appeared on this…
You’re ready to compile and share your company’s deep knowledge of your industry. A white paper seems like the perfect format. It’s a useful product to highlight your company’s expertise and a valuable tool in marketing.
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The other day at my health club I asked an employee what time the bank parking lot was available for club members’ use. I knew I could use the bank lot when the bank closed, but I wasn’t sure what…
Homophones are words that sound the same when spoken but have different meanings and spellings.
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The other day my fitness coach went online to pay a $250 deposit on her daughter’s high school trip. She found the website and the correct trip, clicked the link to pay $250, and then faced a cell marked Amount….
Do people tell you that your writing is choppy or difficult to follow? Do they say it doesn’t flow? Or maybe you’ve noticed that your team’s writing doesn’t flow. Good flow in writing is method, not magic. When writing doesn’t…
The other day I was reading a movie review, and a character in the film was described twice as redoubtable. Before you read on, answer this question: What does redoubtable mean? Need some help? So did I. I had no…
A strong business proposal is a top opportunity to win new business. It is the ultimate sales document, a condensed version of all the value your solution brings to a client’s problem.
Yet, not every proposal puts your business’s best foot forward. There are a lot of aspects to consider. From the audience to the content to the formatting, each part of a winning business proposal requires thoughtful planning and development.
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