Teaching Business Communication

While viewing a LinkedIn ad that encourages users to “embed a presentation” on their profiles, I was struck by the conception of a presentation perpetuated by both the words and the illustration.

In a page layout, prominence suggests relative importance. Periodically, I am reminded of how not to apply prominence, as I try to save an Excel spreadsheet in so-called CSV format (comma-separated values) and I get this ineffective dialog box.

An online review of Trees, maps, and theorems in June 2009 by Tom Johnson serves to illustrate what is in my experience a widespread misconception about the nature of noise.

Just last week, as I was staying at a hotel near Washington, DC, it took me several days to notice a sign placed in the shower. I had to get down on my knees to be able to read what it said.

“Data help prevent crimes before they happen” said this ad by IBM, which I spotted at O’Hare airport in Chicago. Can you prevent anything after it happens? I didn’t think so.

As we were revising a set of financial slides designed for the audit committee of a client, Geneviève and I were struck at once by three shortcomings, so typical of the business communication we get to witness today.

Every time I look at this sign, found at Charles de Gaulle airport in Paris, my right shoulder twitches and my right foot wants to tap dance. Why this unconventional, unintuitive graphical choice to represent a human being?

The following textbooks are the top 11 sellers in the field of business communication. The first three books are the leading texts in the field. The remaining texts are listed in no particular order.

Business Communication Today (Bovee/Thill) Pearson
Excellence in Business Communication (Thill/Bovee) Pearson
Business Communication Essentials (Bovee/Thill) Pearson
BCOM (Lehman/DuFrene) Cengage
Business Communication: Polishing Your Professional Presence (Shwom/Snyder) Pearson
Business Communication: Process and Product (Guffey/Loewy) Cengage
Business Communication: A Problem-Solving Approach (Rentz/Lentz) McGraw-Hill
Business Communication: Developing Leaders for a Networked World (Cardon) McGraw-Hill
Business Communication: In Person, In Print, Online (Newman) Cengage
Essentials of Business Communication (Guffey/Loewy) Cengage
M: Business Communication (Rentz/Lentz) McGraw-Hill