Teaching Business Communication is packed with a wealth of new ideas you can use to add value to your course and make it more instructive.

Preventing crimes before they happen

“Data help prevent crimes before they happen” said this ad by IBM, which I spotted at O’Hare airport in Chicago. Can you prevent anything after it happens? I didn’t think so.

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A typical business presentation (sigh)

As we were revising a set of financial slides designed for the audit committee of a client, Geneviève and I were struck at once by three shortcomings, so typical of the business communication we get to witness today.

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Are the French twisting your arm?

Every time I look at this sign, found at Charles de Gaulle airport in Paris, my right shoulder twitches and my right foot wants to tap dance. Why this unconventional, unintuitive graphical choice to represent a human being?

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Impasto kantharoi, anyone?

On vacation in Italy, I could not resist a visit to the Museo dell’Accademia Etrusca e della Città di Cortona. The new underground section had everything to seduce me… except for the captions of the artifacts on display.

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Business Communication Textbooks

The following textbooks are the top 11 sellers in the field of business communication. The first three books are the leading texts in the field. The remaining texts are listed in no particular order.

Business Communication Today (Bovee/Thill) Pearson
Excellence in Business Communication (Thill/Bovee) Pearson
Business Communication Essentials (Bovee/Thill) Pearson
BCOM (Lehman/DuFrene) Cengage
Business Communication: Polishing Your Professional Presence
(Shwom/Snyder) Pearson
Business Communication: Process and Product (Guffey/Loewy) Cengage
Business Communication: A Problem-Solving Approach (Rentz/Lentz) McGraw-Hill
Business Communication: Developing Leaders for a Networked World (Cardon) McGraw-Hill
Business Communication: In Person, In Print, Online (Newman) Cengage
Essentials of Business Communication (Guffey/Loewy) Cengage
M: Business Communication (Rentz/Lentz) McGraw-Hill

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