“Essentials” Business Communication Textbooks

Are you going to adopt a cutting-edge "Essentials" business communication textbook with extensive integration of mobile communication in every chapter, or are you going to burden your students with a commonly adopted 'Essentials' text that's stuck in the last decade?

Because of complacency or too little knowledge about the topic, most business communication textbook authors are ignoring the mobile revolution. In fact, they’re pretending that it doesn’t even exist. In view of these facts, are your students getting the best education possible?

There is one author team that’s always on the leading edge: Bovee and Thill. Truthfully, they are the only business communication textbook authors currently writing about mobile communication. This should tell you a great deal about which author team conscientiously revises their texts and will always keep them current. Bovee and Thill were also the first authors to discuss social media and digital communication in their textbooks.

▪ The Mobile Revolution
▪ The Rise of Mobile as a Communication Platform
▪ How Mobile Technologies Are Changing Business Communication
▪ Collaboration via Mobile Devices
▪ Business Etiquette Using Mobile Devices
▪ The Unique Challenges of Communication on Mobile Devices
▪ Writing Messages for Mobile Devices
▪ Designing Messages for Mobile Devices
▪ Optimizing Content for Mobile Devices
▪ Visual Media on Mobile Devices
▪ Creating Promotional Messages for Mobile Devices
▪ Research on the Go with Mobile Devices
▪ Integrating Mobile Devices in Presentations
▪ Job Search Strategies: Maximize Your Mobile

The great challenge of teaching a modern business communication course today is helping students develop solid communication skills compatible with today’s business needs.

Writing, speaking, and listening are as critical as they've ever been, but these skills are now going to be put to use in an environment that has been disrupted by waves of game-changing technologies during the past few years.

One of the most disruptive changes to ever affect the field of business communication is occurring right now, and your students are most likely holding it in their hands this minute. That change is mobile communication, and forward-thinking companies are adopting mobile because it enables them to function a great deal more productively and to forge closer bonds with stakeholders.

Many companies need to embrace mobile for the simple reason that their customers and employees already have. You can’t communicate with people if you can’t connect with them, and that connection is increasingly made by way of mobile.

Now you know the truth. Only one "essentials" business communication textbook covers mobile.For a wealth of material you'll find useful for teaching a course in business communication, we suggest you review these websites: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter.

Make the right decision. When you consider "Essentials" business communication textbooks, choose the text that thoughtfully covers the most disruptive technology affecting the field, mobile communication.

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Teaching Business Communication Skills

Teaching Business Communication Skills? Be Sure to Teach Mobile Communication, Too!

Smartphones, iPad, tablets, and other mobile devices have been available for more than five years. Therefore, for all the claims about it being to be up to date, wouldn't you expect your textbook to cover mobile communication? As much of a game-changer as social media have been, some experts predict that mobile communication will change the nature of business and business communication even more.

Venture capitalist Joe Schoendorf says that “Mobile is the most disruptive technology that I have seen in 48 years in Silicon Valley.” Researcher Maribel Lopez calls mobile “the biggest technology shift since the Internet.

Only Bovee and Thill cover mobile communication. All other authors are pretending that mobile doesn't even exist. Switch to a Bovee and Thill textbook today.

Check Out These Valuable Resources for Business Communication

In teaching business communication skills, you'll undoubtedly find the materials shown on the following websites useful for teaching a business communication course: LinkedIn, Facebook, and Twitter.

To order an examination copy of a Bovee & Thill textbook, please visit this page.

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Teaching Business Writing Skills

Teaching Business Writing Skills with Full Coverage of Mobile Communication

The parallels between social media and mobile communication are striking: both sets of technologies change the nature of communication, alter the relationships between senders and receivers, create opportunities as well as challenges, and force business professionals to hone new skills. In fact, much of the rise in social communication can be attributed to the connectivity made possible by mobile devices. Companies that work to understand and embrace mobile, both internally and externally, stand the best chance of capitalizing on this monumental shift in the way people communicate.

Social media pioneer Nicco Mele coined the term radical connectivity to describe “the breathtaking ability to send vast amounts of data instantly, constantly, and globally.” Mobile plays a major and ever-expanding role in this phenomenon by keeping people connected 24/7, wherever they may be. People who’ve grown up with mobile communication technology expect to have immediate access to information and the ability to stay connected to their various social and business networks.

There's only one textbook author team addressing mobile communication in their textbooks: Bovee and Thill. For an examination copy of one of their texts, visit this page. Here an outline of their extensive coverage.

▪ The Mobile Revolution
▪ The Rise of Mobile as a Communication Platform
▪ How Mobile Technologies Are Changing Business Communication
▪ Collaboration via Mobile Devices
▪ Business Etiquette Using Mobile Devices
▪ The Unique Challenges of Communication on Mobile Devices
▪ Writing Messages for Mobile Devices
▪ Designing Messages for Mobile Devices
▪ Optimizing Content for Mobile Devices
▪ Visual Media on Mobile Devices
▪ Creating Promotional Messages for Mobile Devices
▪ Research on the Go with Mobile Devices
▪ Integrating Mobile Devices in Presentations
▪ Job Search Strategies: Maximize Your Mobile

In teaching business writing skills, you'll appreciate the abundance of valuable teaching resources for your business writing course that Bovee and Thill provide. Visit these websites now: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter. This sites will provide great assistance in teaching business communication.

To order an examination copy of a Bovee and Thill text, visit this page.

Would you like to read more about this topic?

Have your friends watch this teaching business writing skills video.

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