Teaching Business Communication Skills? Be Sure to Teach Mobile Communication, Too!
Smartphones, iPad, tablets, and other mobile devices have been available for more than five years. Therefore, for all the claims about it being to be up to date, wouldn't you expect your textbook to cover mobile communication? As much of a game-changer as social media have been, some experts predict that mobile communication will change the nature of business and business communication even more.
Venture capitalist Joe Schoendorf says that “Mobile is the most disruptive technology that I have seen in 48 years in Silicon Valley.” Researcher Maribel Lopez calls mobile “the biggest technology shift since the Internet.
Teaching Business Writing Skills with Full Coverage of Mobile Communication
The parallels between social media and mobile communication are striking: both sets of technologies change the nature of communication, alter the relationships between senders and receivers, create opportunities as well as challenges, and force business professionals to hone new skills. In fact, much of the rise in social communication can be attributed to the connectivity made possible by mobile devices. Companies that work to understand and embrace mobile, both internally and externally, stand the best chance of capitalizing on this monumental shift in the way people communicate.
Social media pioneer Nicco Mele coined the term radical connectivity to describe “the breathtaking ability to send vast amounts of data instantly, constantly, and globally.” Mobile plays a major and ever-expanding role in this phenomenon by keeping people connected 24/7, wherever they may be. People who’ve grown up with mobile communication technology expect to have immediate access to information and the ability to stay connected to their various social and business networks.
There's only one textbook author team addressing mobile communication in their textbooks: Bovee and Thill. For an examination copy of one of their texts, visit this page. Here an outline of their extensive coverage.
▪ The Mobile Revolution
▪ The Rise of Mobile as a Communication Platform
▪ How Mobile Technologies Are Changing Business Communication
▪ Collaboration via Mobile Devices
▪ Business Etiquette Using Mobile Devices
▪ The Unique Challenges of Communication on Mobile Devices
▪ Writing Messages for Mobile Devices
▪ Designing Messages for Mobile Devices
▪ Optimizing Content for Mobile Devices
▪ Visual Media on Mobile Devices
▪ Creating Promotional Messages for Mobile Devices
▪ Research on the Go with Mobile Devices
▪ Integrating Mobile Devices in Presentations
▪ Job Search Strategies: Maximize Your Mobile
We are regularly asked whether our flagship book Trees, maps, and theorems is available in PDF or any other electronic format. (No, it isn’t, and if you own a copy, you can probably guess why.) Recently, a reader asked me about the e-book movement. A difficult question: ebooks have definite advantages, yet I find I am skeptical, perhaps because I value visual structure so much.
Recent winner of five Academy Awards, seven British Academy Film Awards, and three Golden Globes, Michel Hazanavicius’s
2011 silent movie The Artist must have done some things right.
Besides providing viewing pleasure to many of us, it reminds us
of three basic principles of effective communication.
After a visit to Saint Petersburg, my friend Marc Parisel sent me a picture of a delightful set of signs—a perfect reminder of the intrinsic limitations of visual representations. Essentially, pictures are always ambiguous and condemned to be concrete.
On 24 June 2011, Business Insiders featured this display as their chart of the day—a page that even made LinkedIn Today (“the most shared news on LinkedIn,” they say). I discuss it on this blog as my own chart of the day, but for very different reasons: this graphical display exemplifies several shortcomings typical of the charts produced these days.
There is nothing wrong with using lists (with or without bullets), unless of course anything about the list is wrong, as is too often the case on presentation slides… and in commercial advertising. A bullet list at a Shell gas station in California exhibits everything that can go wrong.
I have mixed feelings about this Microsoft SlideFest. Certainly, I salute any initiative that helps presenters create better slides; today’s average slideshow is so awful that every little tip helps. At the same time, I have my doubts about both the approach
adopted for the SlideFest and the examples of improved slides.
As if giving an oral presentation was not challenging enough, speakers must face one additional obstacle: suboptimal rooms. Whether recent or older, in conference centers or on campuses, rooms are seldom designed or set up in a way that encourages
A short article from The Economist claims that “making something hard to read means it is more likely to be remembered”. Being someone who goes to great lengths to make every piece of text easy to read, I had reasons to be distressed. Alas, the only bad news to me was how the article exemplifies yet again all that is wrong with empirical research into learning and communication.