Business Communication Textbooks Have Wide Gap in Coverage

business communication instruction

An analysis of digital, social, and mobile media in business communication textbooks reveals Bovée and Thill’s superb coverage far exceeds the coverage found in competing texts, which in comparison is shockingly incomplete and out of date. Read the full article from ABC 6 News.

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Business Communication Texts Show Surprising Differences

business communication instruction

A new video shows the surprising differences among textbooks authored by Courtland Bovee and John Thill, and their competitors. For example, only Bovee and Thill offer groundbreaking coverage of mobile communication. This is critical because students live in a mobile world–and they’re about to enter a workplace where mobile has gone mainstream–so any business communication course that aims to stay relevant must incorporate mobile.

Bovee and Thill also prepare students with the knowledge and skills they will be expected to have when they enter tomorrow’s workplace. The authors write the only texts that explain the new social communication model that is revolutionizing the way businesses communicate.

Courtland Bovee says, “We offer a clear, consistent, and integrated approach to teaching writing using the three­-step process.” The three-­step process is uniformly applied throughout each book and is adapted to each message form. Read the full article from NBC Right Now.

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Business Communication Textbooks and Mobile

Why It's Critically Important to Have Mobile Communication Coverage in the Business Communication Textbooks You Examine for Adoption

Today's students are holding the future of business communication in their hands. As another disruptive technology redefines business communication, Bovee and Thill are once again the first to respond with current, comprehensive, and fully integrated coverage.

Just as Bovee and Thill pioneered coverage of the social media revolution, they now lead the market with up-to-the-minute coverage of mobile business communication.

As with social media, the changes brought about by mobile run far deeper than the technology itself. Successful communication on mobile devices requires a new approach to planning, writing, and designing messages.

With in-depth, integrated coverage of the challenges and opportunities that mobile presents, their books help students adapt their personal use of mobile devices to the unique demands of business communication. Through a variety of annotated model messages, questions, activities, and cases, students will gain valuable skills in the art of communicating via mobile devices.

Here's a brief outline of their coverage of mobile business communication.

The Mobile Revolution
▪ The Rise of Mobile as a Communication Platform
▪ How Mobile Technologies Are Changing Business Communication
▪ Collaboration via Mobile Devices
▪ Business Etiquette Using Mobile Devices
▪ The Unique Challenges of Communication on Mobile Devices
▪ Writing Messages for Mobile Devices
▪ Designing Messages for Mobile Devices
▪ Optimizing Content for Mobile Devices
▪ Visual Media on Mobile Devices
▪ Creating Promotional Messages for Mobile Devices
▪ Research on the Go with Mobile Devices
▪ Integrating Mobile Devices in Presentations
▪ Job Search Strategies: Maximize Your Mobile

Check Out These Valuable Resources for Business Communication

To order examination copies of Bovee and Thill textbooks, visit this page.

As you examine business communication textbooks, keep in mind that only Bovee and Thill cover mobile communication.

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Which Business Communication Textbook Is the Best for Your and Your Students?

Which Business Communication Textbook Is the Best?

A textbook by Bovee and Thill. Why? Bovee and Thill were the first authors to cover digital communication, the first to cover social media, and now the first to cover mobile communication. Bovee and Thill are also recognized as having better coverage of technology than any other textbooks. While they cover approximately 84 technologies, most textbooks cover less than 30. They're clearly the most cutting-edge authors in the field.

Importantly, Bovee and Thill's texts sell in greater volume than texts by any other others. Why settle for less? Go with the leaders, Bovee and Thill.

Why Business Communication Instructors Continue to Choose Bovée and Thill

The reasons instructors throughout the world choose texts by Bovée and Thill can be summarized as follows:

  • Market-leading innovation. The unique new coverage of mobile communication in this edition is just one example of how for more than three decades, Bovée and Thill texts have pioneered coverage of emerging trends and their implications for business communication. They were the first authors in the field to give in-depth coverage to digital media, then social media, and now mobile communication.
     
  • Up-to-date coverage that reflects today’s business communication practices and employer expectations. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years, even to the point of altering how people read and how messages should be constructed. To prepare students for today’s workplace, the business communication course needs to address contemporary skills, issues, and concepts.
     
  • Practical advice informed by deep experience. Beyond the research and presentation of new ideas and tools, Bovée and Thill are among the most active and widely followed users of social media in the entire field of business communication. They don’t just write about new concepts; they have years of hands-on experience with social media, blogging, content curation, search technologies, and other important tools. They are active participants in more than 45 social media sites.
     
  • Engaging coverage of real companies and contemporary issues in business communication. Bovée and Thill texts emphasize companies and issues students already know about or are likely to find intriguing. For example, cases in recent editions have addressed location-based social networking (the business communication implications of the FourSquare game app), employer restrictions on social media, and the use of Twitter in the job search process.
     
  • Integrated learning. In sharp contrast to texts that tack on coverage of social media and other new topics, Bovée and Thill continually revise their coverage to fully integrate the skills and issues that are important in today’s workplace. This integration is carried through chapter-opening vignettes, chapter content, model documents, end-of-chapter questions, communication cases, and test banks to make sure students practice the skills they’ll need, not just read about them in some anecdotal fashion.
  • Added value with unique, free resources for instructors and students. From the groundbreaking Real-Time Updates to Business Communication Headline News to videos specially prepared for instructors, Bovée and Thill adopters can take advantage of an unmatched array of free resources to enhance the classroom experience and keep course content fresh

For a wealth of material you'll find useful for teaching a course in business communication, we suggest you review these websites: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter.

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“Essentials” Business Communication Textbooks

Are you going to adopt a cutting-edge "Essentials" business communication textbook with extensive integration of mobile communication in every chapter, or are you going to burden your students with a commonly adopted 'Essentials' text that's stuck in the last decade?

Because of complacency or too little knowledge about the topic, most business communication textbook authors are ignoring the mobile revolution. In fact, they’re pretending that it doesn’t even exist. In view of these facts, are your students getting the best education possible?

There is one author team that’s always on the leading edge: Bovee and Thill. Truthfully, they are the only business communication textbook authors currently writing about mobile communication. This should tell you a great deal about which author team conscientiously revises their texts and will always keep them current. Bovee and Thill were also the first authors to discuss social media and digital communication in their textbooks.

▪ The Mobile Revolution
▪ The Rise of Mobile as a Communication Platform
▪ How Mobile Technologies Are Changing Business Communication
▪ Collaboration via Mobile Devices
▪ Business Etiquette Using Mobile Devices
▪ The Unique Challenges of Communication on Mobile Devices
▪ Writing Messages for Mobile Devices
▪ Designing Messages for Mobile Devices
▪ Optimizing Content for Mobile Devices
▪ Visual Media on Mobile Devices
▪ Creating Promotional Messages for Mobile Devices
▪ Research on the Go with Mobile Devices
▪ Integrating Mobile Devices in Presentations
▪ Job Search Strategies: Maximize Your Mobile

The great challenge of teaching a modern business communication course today is helping students develop solid communication skills compatible with today’s business needs.

Writing, speaking, and listening are as critical as they've ever been, but these skills are now going to be put to use in an environment that has been disrupted by waves of game-changing technologies during the past few years.

One of the most disruptive changes to ever affect the field of business communication is occurring right now, and your students are most likely holding it in their hands this minute. That change is mobile communication, and forward-thinking companies are adopting mobile because it enables them to function a great deal more productively and to forge closer bonds with stakeholders.

Many companies need to embrace mobile for the simple reason that their customers and employees already have. You can’t communicate with people if you can’t connect with them, and that connection is increasingly made by way of mobile.

Now you know the truth. Only one "essentials" business communication textbook covers mobile.For a wealth of material you'll find useful for teaching a course in business communication, we suggest you review these websites: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter.

Make the right decision. When you consider "Essentials" business communication textbooks, choose the text that thoughtfully covers the most disruptive technology affecting the field, mobile communication.

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