"Brainstorming sessions can be a great way to generate new ideas, whether you’re naming a new product, thinking of ways to cut costs, or figuring out ways of solving tricky business problems. But running – and participating in – a brainstorming session can be a challenge. Groups need to feel comfortable and open, but still maintain focus. And everyone involved needs be diplomatic about how they suggest and respond to ideas."

"Fortunately, there are techniques and language that you can use to make brainstorming more effective. Today we’ll look at some of this language. . . ."