The Deadly Customer Service Mistake Your Business Is Probably Making (Without Even Knowing It)

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"The customer service mistake that nearly every business makes, over and over again, is to treat every customer the same.  It's understandable that they would fall into this way of doing business, because the alternative-treating every customer as an individual-is more complicated and challenging than pretending that one size fits all."

"Here are just a few of the ways customers are different, and that require you to treat them differently: . . ."